The Problem

Digital marketing agencies managing paid campaigns across multiple platforms and multiple clients have a serious visibility problem. Performance data lives across five different ad platforms, client reporting is manual and time consuming, and there is no single view of how the agency is performing as a whole.

Account managers spend hours each week pulling data from platform dashboards, building reports in spreadsheets, and sending them to clients manually. Time that should go into optimising campaigns goes into admin instead.

What We Built

A multi channel paid advertising dashboard for agency owners and marketing teams managing campaigns across Google Ads, Meta Ads, TikTok Ads, Pinterest Ads, and Snapchat Ads for multiple clients simultaneously:

• Overview dashboard with agency wide KPIs including total spend, revenue, ROAS, and conversions alongside spend over time charts, channel breakdown, and a live activity and alerts feed

• Client management with a grid of client cards, each clickable for a deep dive view showing per channel campaign tables, performance baselines, and AI generated optimisation suggestions

• Reporting with client specific performance reports across 30, 60, and 90 day windows with dual charts and one click PDF generation producing a single page report ready to send to clients

• Settings covering agency profile, platform integrations, team management with role based access, and notification preferences

How It Works

From the overview an agency owner can see how the entire business is performing across every client and every platform in a single view. Clicking into any client card opens a full performance breakdown by channel with campaign level data and AI generated suggestions for where to optimise spend.

When it is time to report to a client, the reporting view generates a clean single page PDF with one click. No spreadsheets, no manual formatting, no time wasted.

The Outcome

A unified agency dashboard that replaces manual reporting and scattered platform data with a single command centre for the entire agency. Real time visibility across every client and every platform, with client ready reports generated instantly.